Do This Before You “SEO” for Online Reputation Monitoring

Sometimes, Search Engine Optimization (SEO) is required to assist in creating and sustaining a successful online reputation management or online reputation monitoring campaign.

For some campaigns, a very important component is the selection of relevant keywords.  To further this need, some keywords may require the inclusion of state names or abbreviations to target winning state-wide, regional, or national keyword phrases in major search engines.  These important needs thus drive the following question:

In what states are searches being conducted by users, and, where are the competing website in relation to those searches?

Meet Google Correlate

“Google Correlate finds search patterns which correspond with real-world trends.”  – courtesy of Google.  To get started follow these 4 steps:

> Enter a Search Term

In this example, we’ll use the phrase “life insurance policy”

> Select the Compare U.S. States Option

Select the “Compare U.S. States Option”

> View Web Search Activity

The graph on the left shows the web search activity.  The darker shades indicate greater (>) web search activity and the lighter shades indicate less (<) web search activity.

> View Landing Page Volume

The graph on the left shows the landing page competition.  The darker shades indicate greater (>) competition and the lighter shades indicate less (<) competition.

Applications for Google Correlate

There are several applications for data extracted from Google Correlate for an online reputation management campaign.  Specifically, the data can assist with planning and using the following types of tools:

• Planning of keywords to purchase and use in online advertising (such as Google AdWords)
• Planning of keyword use for local, state-wide, regional, and national organic search engine optimization campaigns
• Indicates the demand and competition for keyword factors related to both when assessing competitor variables

If you are planning a search engine optimization activities as a component of a great online reputation management campaign and need assistance with creating and implementing a successful strategy, contact us.